Monday, January 28, 2008

Target, Bloggers, PC Hell, and Inflated Egos

There's a story in the NY Times about how Target tells a blogger to "go away". The whole "story" is a built up mound of BS.

Basically it boils down to this: Some mom who maintains a blog about the impact of marketing on children overreacted to a Target add featuring some woman in a snowsuit lying on top of the Target symbol. This mom's complaint was that the woman's crotch is in the center of the target. She wrote to Target. Target basically sent a form letter that said that they don't respond to inquiries from non-traditional media outlets. (i.e. bloggers and the like.) The reason being that Target has a limited budget that they would rather focus on ads and TV/magazines/newspapers.

Media being media, this got blown way out of proportion with headlines about how Target hates bloggers, etc.

My observances:
1 - Lady: Shut. The. Fuck. Up. Seriously. The woman was fully dressed in snow gear that in no way implied a sexual reference. You could pick anything in any ad and claim it was marketing sex to children, but you'd just be a fucking nutter looking for attention. Oh, wait...

2 - Attention bloggers: You are not as important as you seem to think you are! I've read a lot of blogs, I maintain one of my own. I also write professionally. I can tell you right now that even some of the top rated blogs are full of shitty grammar and spelling, and that the "news" they purvey is just as muddled and biased as any cable TV news. Try to deflate your egos a bit and realize that Target wasn't attacking your worth. (Although I certainly would.)

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