As per the norm, upper management and investors are totally clueless. You guys want a way to compete with WoW? I wrote an article on it: HERE
It doesn't take a billion dollars. It takes some people with an ounce of fucking common sense and a pinch of perception.
And by the way, Captain Activision: Sony didn't fail when making MMORPGs. They wouldn't be putting out the dozens of expansions for EQ and EQII if they weren't making good money on them.